Terms of Use

1. Who can use Bravoora

You need to be 13 or older to use Bravoora. Purchases on this website are made by adults; if you are under 18, ask a parent to buy for you.

2. What Bravoora is, and what it is not

Bravoora compares what a product’s label says with the profile you choose, and shows the reason for every answer. It is general product and label information.

For meals, Bravoora describes what the photo and the information checked suggest: Contains, Likely contains, Could contain, May contain, or Nothing spotted in the information checked. A photo cannot prove something is absent or rule out cross-contact, so Bravoora never tells you a meal is free of an allergen.

Bravoora is not medical, nutritional or religious advice, and it is not a substitute for reading the pack. Labels change, recipes differ by country, and manufacturers make mistakes. If you have a severe allergy or a health condition, follow your doctor’s advice and always check the product yourself. In an emergency, contact emergency services.

Some answers say “Needs one more scan” or cannot be verified. That means Bravoora will not guess; it does not mean the product is suitable.

3. Your account and profiles

• You sign in with one-time links sent to your email; there is no password on the website. Keep access to your email account secure, and tell us if you think someone else is using your account.
• If you give a mobile number, give one you use. We do not verify it by text message.
• Keep your profiles accurate. Results are only as good as the profile they are checked against. A profile you add for another person should be added with that person’s agreement, or their parent’s for a child.
• You can download your data or delete your account at any time from your account on this website, and at launch in the app.

4. Free plan and paid plans

• The free plan includes 5 checks a month of anything (a meal photo, a barcode, a label or a menu), each with the full result. Logging by hand is always free.
• Plus is for one person. Together covers up to 6 people, children included. Pro is for one professional; while a client is linked to a Pro account, that client has Plus at no cost.
• If you use Pro, you see only what each linked client chooses to share. Use it only to support that client, keep it confidential under the rules of your profession, and stop using it when the client stops sharing or unlinks.
• In the app, plans are bought through the Apple App Store or Google Play. Store subscriptions renew automatically until you cancel in your store account, and refunds of store subscriptions follow the store’s rules.
• Plans bought on this website are covered by section 6.
• We may change prices or plan features with notice; changes apply from your next renewal. Fixed prices promised in section 6 do not change.

5. Fair Use Policy

• Every paid plan, including Founder, Lifetime and gift plans, is for personal use under this policy, and every plan has the fair-use lines below.
• Plus: up to 30 AI scans (meal photos, labels, menus) and 100 barcode scans a day. Together: up to 75 AI scans and 250 barcode scans a day, shared by the household.
• Past those lines, scans get slower for the rest of the day. They never stop with an error, and allergy checks are never slowed.
• Fair use excludes automated or scripted scanning, scraping and bulk export; sharing an account outside the people it covers or reselling access; and use that harms the service for others. If we see use like this, we contact you first and explain. If it continues, we may limit that specific activity.

6. Buying on this website (before launch)

• What is sold here, each as a one-time payment in UAE dirhams with no VAT added to the price shown (the US$ amounts are approximate): pre-orders of Plus yearly (US$54 · AED 199), Together yearly (US$95 · AED 349), Plus monthly (US$8.17 · AED 29.99) and Together monthly (US$16.33 · AED 59.99); five numbered editions: Founder (US$81 · AED 299, 300 seats), Founder Together (US$149 · AED 549, 200 seats), Lifetime Plus (US$326 · AED 1,199, 60 seats), Lifetime Together (US$544 · AED 1,999, 40 seats) and Founding Pro (US$354 · AED 1,299, 100 seats); Pro yearly (US$408 · AED 1,499); and gift years of Plus (US$54 · AED 199) and Together (US$95 · AED 349).
• Nothing is held for you before you pay. When your payment is confirmed you get a receipt by email. Membership purchases also get a member number; gift purchases get a gift code. Every plan starts on launch day. On launch day we email you a link; sign in to the app with the same email address and your plan is already on. If we cannot deliver your plan in the app, you get a full refund (section 7).
• Monthly pre-orders: Month one is paid when you pre-order and starts on launch day. After that, US$8.17 · AED 29.99 a month (Together US$16.33 · AED 59.99) in the app, only if you keep it. Nothing renews by itself on this website. Before the first month ends we email you.
• Founder: 2 years of Plus from launch day, then US$41 · AED 149 a year. Founder Together: 2 years of Together from launch day, then US$76 · AED 279 a year. That yearly price is fixed for life on that account, even if you take a break and come back later.
• Lifetime Plus and Lifetime Together: one payment, and the plan for as long as Bravoora operates the service, on one account (Plus for one person; Together for up to 6 people), under the Fair Use Policy.
• Founding Pro: a year of Pro at US$354 · AED 1,299, and the same price every year for as long as you renew without a break. Pro yearly (US$408 · AED 1,499) and Founding Pro include 10 linked clients; each extra client is US$3.27 · AED 12 a month. Pro also has a 30-day free trial with up to 5 clients and no card, in the app.
• Numbered editions have a fixed number of seats (shown on the website as numbered places). A seat is taken only when a payment is confirmed, and a refund frees the seat. The website shows when an edition has sold out. When an edition sells out, its checkout closes. If a payment is confirmed after the last seat has gone, we refund it in full and tell you by email.
• Member numbers: Pick your own member number at checkout, or leave it empty and we pick one. Any free number from 1 to 99999 can be picked; each number exists once across all five editions. It becomes yours when your payment is confirmed. If someone else’s payment for the same number was confirmed first, you get the nearest free number and we tell you by email; you can ask for another free number within 14 days. Other membership plans get a member number too; gift purchases do not. A member number identifies your membership; it gives no other rights and cannot be sold or transferred. We may remove a name on a member card that is offensive or impersonates someone.
• Gifts: a gift purchase sends a code to you and, if you give one, to the recipient’s email address. The code works once, on the recipient’s own account, and their year starts when they redeem it in the app. If they already have the same plan, the gift year starts when their current time ends; a gift for a different plan waits until they choose it. Someone on a Lifetime plan can pass an unused gift to another person. Gift codes cannot be sold. A gift can be refunded only before it is redeemed; if it is refunded, its code stops working.
• Merch: while you hold a plan bought here, you get a discount in the Bravoora shop when it opens: Plus 10%, Together and Pro 15%, Founder 20%, Founder Together and Founding Pro 25%, Lifetime 30%.
• A purchase here is a consumer purchase. It is not a security, a share, ownership, a vote in the company, a donation or crowdfunding, and it carries no promise of any financial return.
• Payments are taken by our payment partner, a UAE payment company licensed by the Central Bank of the UAE. You enter your card details on its secure page and they never reach Bravoora. Bravoora Technology receives the payment. If you are ever charged twice, we refund the duplicate.

7. Refunds and cancellation

• Change of mind: if you pay before the app launches, you can ask for a full refund at any time before launch, and for 14 days from the day you first use the app with your plan after launch, for any reason. If you pay after launch, you have 14 days from the day you first use the app with your plan. Ask by replying to your receipt or emailing [email protected] from the address you paid with.
• If you never start using the app, the 14 days start 30 days after launch day or after your payment, whichever is later.
• Refunds go back to the card or wallet you paid with. Your bank decides how long it takes to appear.
• A refund ends the plan bought with that payment, frees its seat and cancels any unredeemed gift code. The member number is retired, not given to anyone else. Extra months you have already used from referrals stay yours. While a card dispute or chargeback is open, the plan is paused; if it is decided in the cardholder’s favour, the order is treated as refunded.
• Nothing in these terms limits refund rights you have under consumer law where you live.

8. Referral months

• Everyone who buys a plan on this website gets a personal link. For every friend who buys a plan through your link, you both get 1 extra month of your plan.
• A referral counts once the friend’s payment has been confirmed and their refund period (above) has ended without a refund or dispute. Until then it is pending. Your link is remembered in the friend’s browser for 30 days.
• You can earn up to 12 extra months from referrals in each calendar year (Dubai time). Past that, your friends still get their month.
• Gifts never count as referrals, and neither do self-referrals, duplicate or fake orders, or orders that are refunded or charged back.
• Extra months are added to your plan in the app. On a Lifetime plan, an extra month adds nothing further.
• There is no ranking, queue or leaderboard. After launch, a different referral programme may replace this one; we will say so before it starts, and months already earned are honoured.

9. Acceptable use

• Do not misuse the service: no scraping, reverse engineering, overloading, or attempts to get around limits or security.
• Do not upload content that is unlawful or that infringes someone else’s rights.
• Do not use Bravoora to make health claims about products to others.

10. Content you send us

When you send label photos, corrections or reports, you allow us to use them to read the label, correct product information and improve the service. You keep any rights you have in them. Corrections are checked before they are applied to a product.

11. Intellectual property

Bravoora, its name, logo, design, text, ingredient guides and software belong to us or our licensors. Product names and trademarks belong to their owners and are used only to identify products.

12. Disclaimer and limitation of liability

Bravoora is provided “as is”. To the fullest extent permitted by law, we exclude all warranties and are not liable for indirect or consequential loss, or for loss arising from relying on a result without checking the product. Nothing in these terms limits liability that cannot be limited by law, including your rights as a consumer where you live.

13. Ending the agreement

You can stop using Bravoora and delete your account at any time. Deleting it cannot be undone. It does not by itself refund a payment (see section 7). We may suspend or end accounts that break these terms. Sections that by their nature should survive (for example 11 and 12) continue to apply.

14. Governing law

These terms are governed by the laws of the United Arab Emirates, and disputes go to the courts of the UAE, without affecting mandatory consumer protections in your country of residence.

15. Changes and contact

We may update these terms. Important changes are announced by email or in the app before they apply. Questions: [email protected].